What's New in Social Media Marketing for Lawyers?


Posted By Administration, Monday, March 19, 2018
Updated: Thursday, July 26, 2018

Recorded March 19, 2018

As an attorney, there are a vast assortment of issues to consider when participating in social media, including tweeting jurors, messaging witnesses, friending judges, preservation of evidence, divulging client confidences, and following advertising ethics rules. Not to mention simply embarrassing yourself professionally—such as posting something that may not be unethical or a rules violation, but still makes you look stupid and goes viral like crazy.

The legal profession continues to struggle with fully wrapping its arms around the best way to use social media-related tools and formats. It is made all the more difficult by how rapidly the primary social media sites shift how they function. A social media presence is not something you can set up and simply let the status quo handle monitoring the profile, network, tools and settings for each. The bottom line is to stay vigilant and cognizant of changes in social media use for marketing purposes—because they do deliver dividends for every lawyer in some manner.


Micah U. Buchdahl is an attorney focused on assisting law firms with business development initiatives. He is Chair of the American Bar Association’s Standing Committee on Continuing Legal Education and a past chair of the ABA’s Law Practice Division. Micah is a faculty member of the Pennsylvania Bar Institute, where he has taught ethics courses for more than 15 years. Based in Moorestown, New Jersey, he is president of HTMLawyers, Inc., a law marketing consultancy.

Micah’s career experiences include working in the Philadelphia Municipal Court as a mediator and arbitrator, serving as associate corporate counsel with the Philadelphia Flyers and Spectacor, and directing NBA Photos, a marketing division of the National Basketball Association. He counsels law firms on ethics issues as they relate to legal marketing, advertising and the use of social media.

Prior to law school, he worked in marketing and public relations functions within the National Hockey League and Major Indoor Soccer League. He also served as a journalist for The Baltimore Sun. Micah attended Temple University both as an undergraduate (B.A., journalism) and later for Law School (J.D.). He is admitted to the Pennsylvania Bar.

Micah can be reached at [email protected] or phone at (856) 234-4334.

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